| Título | Polar Bear |
| Agencia |
Deutsch NY
|
| Campaña |
Don't Throw Them Away - Bronx Zoo
|
| Anunciante |
Wildlife Conservation Society
|
| Marca |
Bronx Zoo
|
| Posted | May 2009 |
| Sector Empresarial | Parques de atracciones, parques zoológicos
|
| Sinopsis | April 22 is Earth Day and to expose the impact humans have on millions of animals around the globe, the Wildlife Conservation Society (WCS) at its Bronx Zoo headquarters has commissioned local artists to create large-scale sculptures of endangered animals made entirely out of recycled materials. |
| Filosofía | Designed to educate and inspire people to be more conscious of what they consume, each unique sculpture on display will communicate a message of conservation to stress the urgency and importance of recycling. |
| Problema | Sculptures are created from recycled cardboard, plastic and paper bags, plastic and glass bottles, tires, newspapers and more. In addition to a 12-foot towering West African giraffe, endangered animals will include: the Karner blue butterfly, the red panda, black rhinoceros, polar bear, a green sea turtle and a manatee. |
| Medio |
Promoción y eventos
|
| Responsable de la creación |
Heh Assoc
|
| Director del grupo de creación |
George Decker
|
| Director del grupo de creación |
Morgan Carroll
|
| Responsable de conceptos / redactor |
Emily Goldenberg
|
| Director artístico |
Tim Hancock
|
| Productor ejecutivo agencia |
Laura Kirby
|
| Productor |
Jeff Morgan
|
| Productor |
Cohen Anderson
|
| Director medios comunicación |
Vonda LePage
|
| EVP, Director of Broadcast Production |
Jim Frame
|
| Artista / Dibujante |
Laura Larocca
|
