| Título | Big Breakfast |
| Agencia | Leo Burnett Chicago |
| Campaña | Share Your Breakfast |
| Anunciante | Kellogg's |
| Marca | Kellogg Company |
| Fecha de primera difusión/publicación | 2011 / 3 |
| Sector Empresarial | Cereales del desayuno |
| Filosofía | <!--StartFragment--> At Kellogg’s, we believe in the power of breakfast and its ability to bring out the best in each day. And yet, one in four children lives in food-insecure households, making breakfast hard to come by. Kellogg’s Share Your Breakfast campaign invites America to help kids in need through a simple act of sharing. When you share what you’re having for breakfast figuratively, Kellogg’s will share breakfast with hungry kids literally. Snap a quick photo of your breakfast, and MMS/text it to 21534 or upload it to us on shareyourbreakfast.com. For every photo posted, Kellogg’s will share breakfast with kids in school. Our goal? To help share one million breakfasts by the start of the 2011–2012 school year. <!--EndFragment--> |
| Medio | Televisión |
| Empresa de creación sonora | Sound Lounge |
| Director de fotografía | Federico Alfonzo |
| Efectos especiales | Mark Edinoff |
| Montador | Mark Edinoff |
| Realizador | Tim Brown |
| Productora | Spank Corp Ltd |
| Productor ejecutivo | Emma Bewley |
| Responsable de conceptos / redactor | Daniel Fisher |
| Responsable de conceptos / redactor | Rick Brim |
| Director artístico | Daniel Fisher |
| Director artístico | Rick Brim |
| Director ejecutivo de creación | Jim Bolton |
| Director ejecutivo de creación | Don Bowen |
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