Andreas Pohl
Animación at Grabarz & Partner
Hamburg, Alemania
TítuloMoney Love
Título (Lengua original)Geldvermehrung
Agencia
Campaña Money Love
Anunciante BONTRUST
Marca Bontrust-Finance
PostedMay 2009
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Lema Make your money multiply
Sinopsis The goal was to create a world completely made out of banknotes and explicit characters that stood for themselves. So we spent many days and nights doing a lot of research finding the right objects such as furniture, buildings, bridges, certain landscapes, clothes, etc.
Filosofía All characters (Lincoln, Mao and the unknown lady) were created as 3D characters in Softimage XSI. Therefore, our designing team engaged in a lot of origami studying. To get used to the technique, we spent a lot of time with uncountable folding sessions. We took dollar and pound notes and folded Origami figures until our hands bled. Then we were able to start with the digital modeling. Each character received an individual animation rig. With this digital skeleton we defined positions, rotations as well as the movements of the particulars.
Problema This procedure was followed by style frames in 2D to evoke the right feeling, tone and look for the film while having a special origami look in the back of our minds. After we were done creating rough animatics, we could start to fine tune our characters, as well as the different scenarios of the spot. Our final task was to blend all the scenes, camera tracks and sounds together.
Resultado When the agency came to us with the idea to show the increase of money on the international market in connection with some kind of sexual relation, we were very enthusiastic. No doubt, we had to do this!
Medio Televisión
Duración
Productor
Director artístico
Animación
Animación
Animación
Animación
Responsable de conceptos / redactor
Director artístico
Postproducción
Animación
Jefe de cuentas
Jefe de cuentas
Supervisor depublicidad
Productor de la agencia
Animación
Música
Empresa de creación sonora
Productor
Productor
Ingeniero de sonido
Ingeniero de sonido
Ingeniero de sonido
Director ejecutivo de creación
Director creativo

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