| Título | There are some moments you just can’t miss, SMART and CLM BBDO make sure they don’t miss the launch of the iPhone 5 |
| Agencia | CLM BBDO |
| Campaña | There are some moments you just can’t miss. Park on time with Smart |
| Anunciante | Smart |
| Marca | Smart |
| Fecha de primera difusión/publicación | 2012 / 9 |
| Sector Empresarial | Automóviles |
| Sinopsis | Not finding a parking spot is a frustrating reason for missing an important moment. So SMART and CLM BBDO chose one of the most eagerly anticipated events in France to demonstrate Smart’s ability to park anywhere, anytime, so you’re never late when it counts. Smart and CLM BBDO ambushed the launch of the new iPhone 5 at the Apple Store Opera. Anthony, the first person in line for the iPhone 5 that went on sale friday at 8am, arrived in a Smart car and was wearing a T-shirt bearing the brand name and the inscription: “There are some moments you just can’t miss. Park on time with Smart”. |
| Filosofía | Launch iphone 5 |
| Medio | Eventos |
| Responsable de conceptos / redactor | Swann Richard |
| Director artístico | Augustin Camus |
| Director creativo | Olivier Lefebvre |
| Director creativo | Benjamin Marchal |
| Director creativo | Eric Pierre |
| Director ejecutivo de creación | Matthieu ELKAIM |
| Responsable de cuentas de agencia | Louise Rahman |
| Responsable de cuentas de agencia | Roxane Roullier |
| Responsable de cuentas de agencia | David Piperaud |
| Responsable de cuentas de agencia | Marie-Pierre Benitah |
| Director de publicidad | Valérie Reinhardt |
| Director de publicidad | Séverine Bertoux |
| Director de publicidad | Stéphane Boutier |
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