| Título | The Clocks Project (Film) |
| Agencia | BETC Paris |
| Campaña | The Clocks Project - Solidarité Sida |
| Anunciante | Solidarité Sida |
| Marca | Solidarité Sida Afrique |
| Fecha de primera difusión/publicación | 2009 / 4 |
| Producto | AIDS Africa Solidarity Fund |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Lema | Every minute counts. www.solidarite-sida.org |
| Lema (Lengua original) | Chaque minute compte. www.solidarite-sida.org |
| Sinopsis | On 30 April 2009, an innovative outdoor campaign was launched in a special preview at Pathé Quai d'Ivry. This unique piece will then be exhibited at the "Solidays" festival, to be held on 26, 27 and 28 June at Longchamp Hippodrome. The work will consequently be presented at every event organised to collect funds for the fight against AIDS. At a set time, twice a day, the hands of these clock mechanisms come together and align to form a sentence, delivering the following message: "Every 12 hours in Africa, over 2000 people die from AIDS because they have no access to care". |
| Filosofía | We created an outdoor installation of 2m x 2m, in association with the artist Nadine Grenier, composed of 321 clock mechanisms, that is 963 clock hands (all telling different times). The bottom of the installation carries the call to action explaining where people can get more information about the foundation and donate online. |
| Problema | In Africa, more than 1 600 000 million people die from AIDS each year because they don't have access to treatment. The association Solidarité Sida (AIDS Solidarity) wants to alert Europeans to the necessity of acting quickly against this situation. |
| Medio | Case Study |
| Duración | |
| Mercado | Francia |
| Artista / Dibujante | Nadine Grenier |
| Outdoor | JC Decaux |
| Electrics | Labo Prod |
| Director de publicidad | Barbara Alfandari |
| Director de publicidad | Emmanuel Dollfus |
| Director de publicidad | Cécile Jaraudias |
| Director creativo | Stéphane Xiberras |
| Director artístico | Benjamin Le Breton |
| Responsable de conceptos / redactor | Arnaud Assouline |
| Responsable de cuentas de agencia | Raphaël de Andreis |
| Responsable de cuentas de agencia | Xavier Royaux |
| Responsable de cuentas de agencia | Philippe Brandt |
| Responsable de cuentas de agencia | Elodie Andurand |
Más creaciones
VER TODOThe Clocks Project (Board)
- MARCA:
- Solidarité Sida Afrique
- AGENCIA:
- BETC Paris