| Título | Next Gen |
| Agencia | BBDO Canada |
| Campaña | Someday |
| Anunciante | Royal Bank of Canada |
| Marca | RBC |
| Fecha de primera difusión/publicación | 2016 / 8 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Lema | Let's Make Someday Happen |
| Filosofía | The short films from BBDO Toronto focus on how RBC can help you make your 'someday' a reality Royal Bank of Canada Makes Things Happen in Latest Spots from Steam Films Stuart McIntyre has directed four new ads for Royal Bank of Canada (RBC). The ads focus on real, individual stories showing how the RBC has helped to make 'someday' become a reality for its customers. The films are funny, emotional, honest and inspirational. McIntyre's realisation of the films portrays a state of mind as much as the bones of each story. The four films were Shot in Toronto and India over 8 days. In one film, a man is facilitated by RBC to leave his corporate job to follow his dream of being an Artisan brewer. |
| Medio | Televisión y Cine |
| Duración | |
| Montaje | Married to Giants |
| Postproducción | Alter Ego |
| Productor | Rob Jacklin |
| Realizador | Stuart McIntyre |
| Director ejecutivo de creación | Denise Rosetto |
| Director ejecutivo de creación | Todd Mackie |
| Montador | Graham Chisholm |
| Colorista | Eric Whipp |
| Productora | Steam Films |
| Director de fotografía | Adam Marsden |
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