Título | Common Ground |
Brief | In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Devised as online content for YouTube, the series became so popular that Discovery developed it into a one-hour prime time documentary. Part foreign exchange, part road trip, the series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met.
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Agencia |
Zulu Alpha Kilo
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Campaña |
Common Ground
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Anunciante |
Harley-Davidson Canada
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Marca |
Harley-Davidson
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Posted | Noviembre 2017 |
Sinopsis | In 2017, Harley-Davidson marked its 100th anniversary in Canada. To celebrate, Harley-Davidson launched Common Ground. Part foreign exchange, part road trip, the documentary series follows three Harley riders from around the world as they embark on three different journeys across Canada, each guided by a local Canadian rider they have never met. |
Responsable de la creación |
Zak Mroueh
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Director ejecutivo de creación |
Allen Oke
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Director artístico |
Noel Fenn
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Responsable de conceptos / redactor |
Andrew Caie
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Director artístico |
Andrea Romanelli
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Director artístico |
Brendan McMullen
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Concepción / Redacción |
Jacob Pacey
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Productor de la agencia |
Pam Portsmouth
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Productor de la agencia |
Kari Macknight Dearborn
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Responsable de cuentas de agencia |
David Tremblay
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Responsable de cuentas de agencia |
Kerry McKibbin
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Responsable de cuentas de agencia |
Lance Kowlessar
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Productora |
Artifact Nonfiction
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Realizador |
David Grabias
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Productor de la productora |
Bryce Brentlinger
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Productor de la productora |
Anne Edgar
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Director de fotografía |
John Tran
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Strategy/Planning |
Heidi Philip
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Strategy/Planning |
Jamie Cuthbertson
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Strategy/Planning |
Heather Segal
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Media Agency Manager |
Brian Gault
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Montaje |
Zulubot
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Montador |
Jay Baker
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Montador |
Micah Rix-Hayes
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Montador |
Rod Christie
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