CERTNZ - "Exposed Exhibition"

Special

Special Wellington, Nueva Zelanda

236

This ad is part of the ACT Responsible Collection

Marca: CERTNZ
País: Nueva Zelanda

Anunciante: CERTNZ

Título	Exposed Exhibition
Agencia	Special
Campaña	Exposed Exhibition
Anunciante	CERTNZ
Marca	CERTNZ
Fecha de primera difusión/publicación	2023 / 11
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	New Zealand cyber scams increased 33% in 2023. Resulting in $198 million lost. Yet the human impact and scale remained unseen. CERT NZ (New Zealand Government Cyber Security Authority) created ‘EXPOSED: A photography exhibition through the lens of a hacker’ put a candid face to the problem for Cyber Security Week. Ten real victims of cyber crime gave us permission to capture their image. Not through a traditional shoot, but literally through their devices – when they weren’t expecting it. Mimicking the uninvited gaze of hackers. By exposing victims, we exposed the dangers of online scammers. Reaching 4,792,225 Kiwi through our exhibition, OOH and all major news outlets.
Medio	Case Study
Duración	121 seconds
Responsable de la creación	Tony Bradbourne
Chief Strategy Officer	Rory Gallery
Director ejecutivo de creación	Mark Forgan
Head of Strategy	Bethany Omeri
Lead Business Partner	Matt Barnes
Strategist	Ursula Nichols
Responsable de la producción	Katie Mortensen
Fotógrafo	Steve Boniface
Director artístico	Isabella Griffiths
Productor	Gabrielle Eggels
Studio Manager	Gavin LeClaire
Studio Designer	Keane Chan
Designer	Madeline Lissington
Public Relations	Kelly Grindle
Public Relations	Elizabeth Ashdown
Public Relations	Jessica Walker
Communications	Jane O’Loughlin
Campaign Leader	Penny Tuncliffe