Título | The Last Square |
Agencia | Buzzman |
Campaña | The Last Square |
Anunciante | Mondelez International |
Marca | Milka |
Posted | Noviembre 2013 |
Sector Empresarial | Chocolate |
Filosofía | Would you buy a chocolate bar with the last square missing? Well, Buzzman has created a new campaign where is puting the generosity of Europe to the test. They've taken the last square from over 10 million Milka Chocolate bars and are giving paople the chance to claim their square back or give it to someone else. To bring life to Milka's brand prosmise's (dare to be tender) Buzzman decided to use the chocolate bar itself as the main media of the campaign. |
Medio | Case Study |
Duración | |
Director creativo | Georges Mohammed-Chérif |
Responsable de conceptos / redactor | Miguel Durão |
Director artístico | Clément Sechet |
Director artístico | Daniel Fox-Evans |
Realizador | Zoé Fisher |
Productor de la productora | Good - PH |
Productor de la agencia | Vanessa Barbel |
Productor de la agencia | Elodie Poupeau |
Productor de la agencia | Yoann Morin |
Planificador estratégico | Renaud Berthe |
Responsable de cuentas de agencia | Julien Levilain |
Responsable de cuentas de agencia | Antoine Ferrari |
Responsable de cuentas de agencia | Loïc Coelho |