Título | The Ingredient of Christmas (English Sub) |
Título (Lengua original) | L'ingrédient de Noël |
Agencia | Publicis Conseil |
Campaña | L'ingrédient de Noël |
Anunciante | Carrefour |
Marca | Carrefour |
Fecha de primera difusión/publicación | 2021 / 12 |
Sector Empresarial | Grandes almacenes, supermercados |
Sinopsis | With the Christmas holidays approaching, Carrefour has decided to put solidarity at the heart of its new campaign. The campaign highlights the testimonies of all who are mobilized every day, from our customers to our employees, for the most vulnerable. Therefore this year, 500 000 meals will be donated to associations, proving that "the best ingredient of Christmas is solidarity". This campaign showcases the spirit of solidarity and commitment that drives the Carrefour team alongside 1,600 associations in the collection and donation of unsold food in stores, the « Boucles du Cœur » operation in stores in favor of local associations fighting against food insecurity, support for the national collections of the Food Banks and the Restos du Coeur. In addition to the 500,000 meals offered at the end of the year, Carrefour is multiplying its acts of generosity during this end of year period: ● Hosting Food Bank drives in stores. Carrefour is launching a radio and social media campaign that invites consumers to visit its stores but also its competitors to donate to the drive. #ChristmasSpirit ● 1 meal offered by Carrefour to the “Restos du Cœur” for each purchase of a Christmas chestnut log by Jean Imbert. Activation is relayed in-store and on social media. ● Carrefour offers up to 50,000 additional meals in a special activation on Youtube. The influencer TEEQZY will call on viewers to watch the Christmas film until the end, and react in real-time to the different scenes of the film. |
Medio | Interactivo |
Duración | |
Chief Strategy Officer | Valérie Henaff |
Productor de la agencia | Anne Boucher |
Executive Director | Marie Wallet |
Music Creative Director | Christophe Caurret |
Miembro del equipo creativo | Lucas Bouneou |
Director de publicidad | Nathalie Jacquier |
Responsable de la creación | Marco Venturelli |
President | Marco Venturelli |
Director de cuentas | Aurelie Fossoux |
Planificador estratégico | Christophe Defaye |
Responsable de la producción | Christophe Ancelet |
Miembro del equipo creativo | Eric Esculier |
Postproducción | Julien Daniel |
Ejecutivo de cuentas | Elsa Azar |
Director de publicidad | Jennifer Peyre |
Frédéric Prados | |
Realizador | Grimblat Dimitri |
President | Agathe Bousquet |
Social Media Strategy | Gautier Rennes |
Planificador estratégico | Lydia Tamarat |
Director de publicidad | Caroline Dassié |
Director de publicidad | Charlotte Sophie Boue |
Director ejecutivo de creación | Jean-François Goize |
Miembro del equipo creativo | Maud Robaglia |
Postproducción | Clémence Gasnier |
Compositor de música | Joe Spampinato |
Postproducción | Prodigious Paris |
Producción de sonido | Prodigious Paris |
Productora | Gang Life |
Postproducción | BANDAPART |