| Título | Sustainability |
| Agencia | Publicis Conseil |
| Campaña | Even goodwill needs a little help |
| Anunciante | AXA |
| Marca | AXA |
| Fecha de primera difusión/publicación | 2024 / 2 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Sinopsis | AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil. When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand. And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play. Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME. The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Marco Venturelli |
| Chief Executive Officer (CEO) | Marco Venturelli |
| Director ejecutivo de creación | Steve O’Leary |
| Director artístico | Cedric Moutaud |
| Director artístico | Emmanuelle Bougueret |
| Responsable de conceptos / redactor | Jean-Christophe ROYER |
| Responsable de conceptos / redactor | Montassar Chlaika |
| Planificador estratégico | Marion le Forsonney |
| Productora | Prodigious Paris |
| Productor | Armelle Sudron |
| Productora | Soup Films |
| Realizador | Matt Smukler |
| Director de fotografía | Albrecht Silberberger |
| Productor ejecutivo | Ada Zuiderhoek |
| Productor ejecutivo | Jana Salome Melzer |
| Montador | Yannick Giffard |
| Montador | Fred Baudet |
| Postproducción | Prodigious Paris |
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