Backus SABMiller - "Join the call"

Y&R Lima

Y&R Lima Lima, Perú

5809

Título	Join the call
Agencia	Y&R Lima
Campaña	When Peru plays, we all play
Anunciante	Club Colombia Beer
Marca	Backus SABMiller
Fecha de primera difusión/publicación	2011 / 10
Producto	Cristal Beer
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Lema	When Peru plays, we all play
Sinopsis	<br>“When Peru plays, we all play,” proclaims Y&R Peru’s first ad for SABMIller’s Cristal, the leading local beer and official sponsor of the Peruvian Soccer Team. The spot shows Sergio Markarián, the Peruvian Soccer Team’s coach, in the middle of a press conference as he makes public the list of players called to take part in the first pre-World Cup match. As is to be expected, the list includes Peru’s most representative players, such as Claudio Pizarro, Jefferson Farfán and Juan Manuel Vargas. However, to everyone’s surprise, the list suddenly turns into a call aimed at Peruvians of all kinds, origins and conditions.
Medio	Televisión y Cine
Director ejecutivo de creación	Flavio Pantigoso
Head of Art	Christian Sanchez
Director creativo	Germán Garrido
Director creativo	Juan Donalisio
Responsable de conceptos / redactor	Christopher Vásquez
Director artístico	Renzo Vásquez
Productor de la agencia	Daniel Ramirez Gastón
Planificador estratégico	Eduardo Grisolle
Director de cuentas	Sandra Zarak
Ejecutivo de cuentas	Javier Acosta
Productor ejecutivo	Paola Argüelles
Postproducción	Zeppelin
Empresa de creación sonora	Audiopost
Sonido	Alejandro Rodriguez
Música	Jose Luis Eyzaguirre