| Título | Bull |
| Agencia | George Patterson Y&R |
| Campaña | Bull - AFL |
| Anunciante | Australian Football League |
| Marca | AFL |
| Posted | Julio 2009 |
| Sector Empresarial | Equipos deportivos, Eventos deportivos |
| Lema | Running full speed into a brick wall once isn't very pleasant. How about running into a brick wall 70 plus times in each game? Without padding? In a league of its own. |
| Medio | Prensa y publicaciones |
| Mercado | Australia |
| Director creativo | Ben Coulsen |
| Director artístico | Frank Muller |
| Responsable de conceptos / redactor | Katie Britton |
| Fotógrafo | Christopher Tovo |
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