ASB - "Meet Clever Kash, ASB's new cashless moneybox"

Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand Wellington, Nueva Zelanda

Premios

30406

Marca: ASB
País: Nueva Zelanda

Anunciante: ASB Bank Limited

Título	Meet Clever Kash, ASB's new cashless moneybox
Agencia	Saatchi & Saatchi New Zealand
Campaña	Meet Clever Kash
Anunciante	ASB Bank Limited
Marca	ASB
Fecha de primera difusión/publicación	2015 / 9
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Sinopsis	ASB has revealed a prototype of their new innovation today – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society. Named ‘Clever Kash’ – the new look elephant money box is designed to keep children motivated towards their savings goals and help establish positive savings behaviour from an early age.
Filosofía	Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.Shane Evans, General Manager Marketing at ASB said: “It has been a great experience bringing this concept to life, with our partners at Saatchi & Saatchi. Together, we’ve been able to take a compelling idea and develop it into a physical product prototype in a very short timeframe. What we’ve produced is an exciting technology product that directly addresses a real issue that our customers have identified around developing good financial habits for children.ASB Chief Architect James Bergin says the entire Clever Kash project, from design through to the technology itself, has been New Zealand-based and has leveraged ASB’s heritage of technology and innovation.“Clever Kash connects with the ASB Mobile banking app via a secure and encrypted Bluetooth connection. Parents can be safe in the knowledge that Clever Kash displays the account balance only and kids have no transactional ability"
Problema	It's challenging to teachchildren about the value of money as they don’t tend to use cash and coins for everyday purchases. Today, children are more likely to see their parents handing over a card to pay, and so may not appreciate how much things cost or see change calculated, as we do when paying in notes and coins
Medio	Product Design/Development
Duración	146 seconds
Mercado	Nueva Zelanda
Business Director	Teresa Davis
Responsable de cuentas de agencia	Alexis Mousse
Ejecutivo de cuentas	Vinay Naran
Director ejecutivo de creación	Guy Roberts
Director ejecutivo de creación	Corey Chalmers
Miembro del equipo creativo	Neill McAlpine
Miembro del equipo creativo	Nicole Sykes
Director of Content Production	Jane Oak
Productor digital	Brendan Haddock
Montador	Tomas Cottle
Diseñador	Rob Flynn
Planning Supervisor	Murray Streets
Director de publicidad	Roger Beaumont
Director de publicidad	Mark Graham
Director de publicidad	Emma Lynch
Director de publicidad	Ali Duncan
Director de publicidad	Emma-Rose Forrester