Penningtons - "Penningtons Magic Mirror"

DDB Canada

DDB Canada Toronto, Canadá

9928

Marca: Penningtons
País: Canadá

Anunciante: Penningtons

Título	Penningtons Magic Mirror
Agencia	DDB Canada
Campaña	Penningtons Magic Mirror
Anunciante	Penningtons
Marca	Penningtons
Fecha de primera difusión/publicación	2011 / 11
Sector Empresarial	Ropa de mujer
Lema
Sinopsis	Penningtons is on a mission to give plus size fashion a major makeover. From their fresh, new styles to their exciting shopping experience, everything about the revamped Penningtons is “Styled to Surprise.” So in the spirit of surprise, DDB Canada’s Toronto office created the world's first mirror that reflected the joy of finding a fabulous fit. Upon standing in front of a mirror, shoppers were stunned to see two completely realistic fireman descend from either side of their reflection via incredible, motion-sensored, mirror technology. The fun and flirty virtual firemen checked out the shoppers' new Penningtons clothes and performed a charming act for them before disappearing altogether. Shoppers amazed reactions were captured on film for all to see.
Medio	Web Film
Montador	Christina Humphries
Postproducción	Rooster/Track & Field
Productor delegado	Jen Walker
Director de fotografía	Tyler Williams
Realizador	Curtis Wehrfritz
Productora	Untitled
Productor ejecutivo	Lexy Kavluk
Ejecutivo de cuentas	Leigh Farlow
Ejecutivo de cuentas	Jamie Maxfield
Ejecutivo de cuentas	Jacqui Faclier
Ejecutivo de cuentas	Wendy Caricari
Productor de la agencia	Sarah Lasch
Productor de la agencia	Caroline Clarke
Director artístico	Yusong Zhang
Responsable de conceptos / redactor	Daniel Bonder
Director creativo	Todd Mackie
Director creativo	Denise Rossetto
Other	Frederic Boivin
Other	Jeff Ronald
Other	Rhonda Sandler
Other	Ginette Harnois