| Título | Walk On Water |
| Agencia | CCCP |
| Campaña | Liquid Mountaineering |
| Anunciante | Hi-Tec |
| Marca | Hi-Tec |
| Posted | Julio 2011 |
| Sector Empresarial | Zapatillas de tennis y de baloncesto |
| Filosofía | Commissioned by Hit-Tec Sports, an outdoor brand, we launched a viral campaign around a new extreme sport called 'Liquid Mountaineering'. The viral documentary shows how athlete Ulf Gartner and fellow sportsmen manage to run on water with their Hi-Tec shoes. Running up to the documentary, 7 shorter inquisitive films were well-plugged on YouTube. The documentary created a global buzz, racked up 9 million views online and received massive media coverage on TV stations and in newspapers across the globe. There were dozens of people posting 'me-too' films on YouTube, try to walk on water. Of course, any attempt without Hi-Tecs failed miserably. |
| Medio | Interactivo |
| Director creativo | Hugo van Woerden |
| Director creativo | Gregg Harper |
| Director creativo | Philip Brink |
| Productor ejecutivo agencia | Saskia Geesink |