Allstate - "Safe in My Hands"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

13031

Marca: Allstate
País: Estados Unidos

Anunciante: Allstate

Título	Safe in My Hands
Agencia	Leo Burnett Chicago
Campaña	Safe in My Hands
Anunciante	Allstate
Marca	Allstate
Fecha de primera difusión/publicación	2014 / 6
Sector Empresarial	Seguros
Lema	Everyone deserves to be in good hands.
Sinopsis	Allstate Insurance Company recently launched "Out Holding Hands" program created by Leo Burnett Chicago during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled "Safe In My Hands," which illustrates the company's belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs. Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram.
Filosofía	Allstate Insurance Company recently launched its “Out Holding Hands” program during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled “Safe In My Hands,” which illustrates the company’s belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs.
Problema	“As an equal opportunity insurer, Allstate believes that everyone deserves to be in Good HandsSM. Our employees and agents are committed to ensuring that all people are treated with dignity and respect in an inclusive environment,” said Georgina Flores, director of marketing for Allstate. “That belief is at the very heart of the ‘Out Holding Hands’ program.” “It’s a privilege to be working with Allstate on an issue close to my heart. We’re collaborating to celebrate every kind of love, and encouraging people around the country to express it and share,” Lieb said. “I wrote the song, ‘Safe in My Hands,’ to encapsulate the empowering feeling of being out and proud without reservation. I’m anxious to see the response to the film’s powerful message.”
Resultado	Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram. The “Out Holding Hands” campaign, created in partnership with long-time ad agency partner, Leo Burnett, will also be supported by national and local market digital, print and out-of-home advertising, as well as through Allstate’s participation in the LA, San Francisco, Chicago and New Jersey Pride Fest events in June 2014.
Medio	Web Film
Duración	97 seconds
Banda Sonora	Safe in My Hands by Eli Lieb
Más información	http://lgbt.allstateonline.com/
Responsable de la creación	Susan Credle
Director ejecutivo de creación	Charley Wickman
Director creativo	Sarah Block
Director creativo	Ed Odyniec
Director creativo	Christopher Warmanen
Director creativo adjunto	Omari Miller
Responsable de conceptos / redactor	Zach Bonnan
Productor ejecutivo	Veronica Puc
Productor	Leah Karabenick
Director de cuentas	Daphne Jones
Ejecutivo de cuentas	Jourdan Norman
Senior Music Producer	Chris Clark
Recording Artist	Eli Lieb
Artist Management	Pablo Mathiason
Animation Studio	Blacklist
Realizador	Holbrooks
Realizador	Tom Brown
Realizador	Daniel Gray
Productor ejecutivo	Adina Sales
Productor	Alexander Unick
Diseñador	Leland Goodman
Diseñador	Angelica Alzona
Animación	Marika Cowan
Animación	Chris Carboni
Animación	Leland Goodman
Compositing	Andrew Zimbelman
Compositing	Aaron Kemnitzer
Live Action Production Company	NATIVE Pictures
Realizador	Will Mayer
Productor	Elisa Morse
Sound Company	CRC
Sound Engineer	Donovan Weyland