Burns & Smile - "Université"

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

1168

This ad is part of the ACT Responsible Collection

Marca: Burns & Smile
País: Francia

Anunciante: Burns & Smiles

Título	Université
Agencia	TBWA\PARIS
Campaña	The monster isn't always the one we think.
Anunciante	Burns & Smiles
Marca	Burns & Smile
Posted	Abril 2022
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Lema	Le monstre n’est pas forcément celui que l’on croit
Sinopsis	For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a "freak" that is being overwhelmed by all those eyes. And yet... The monster isn’t always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation ? Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWA\Paris want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society. This professional campaign titled 'The monster isn’t always the one we think.' was published in France in April, 2022. It was created for the brand: Burns & Smiles, by ad agency: TBWA\Paris. This Print medium campaign is related to the Health and Public Interest, NGO industries and contains 3 media assets.
Medio	Prensa y publicaciones
Client Manager	Laurent Gaudens
Agency Manager	Marc Fraissinet
Agency Manager	Laurence Collavini
Executive Creative Director	Benjamin Marchal
Executive Creative Director	Faustin Claverie
Art Director	Marie Carrasco
Copywriter	Timothée le Maître
Art Buyer	Isabelle JAUBERT
Art Buyer	Mathilde Fort
Illustrator	Ben Bauchau
Illustrator	Siou