Título | Now What? |
Agencia | McCann New York |
Campaña | Now What? |
Anunciante | Prudential Financial, Inc. |
Marca | Prudential |
Fecha de primera difusión/publicación | 2023 / 8 |
Sector Empresarial | Seguros |
Filosofía | Prudential Financial, Inc. (NYSE: PRU) is partnering with 19-year-old tennis player Ethan Quinn in a new advertisement directed by Reinaldo Marcus Green in partnership with creative agency McCann New York. The ad, which will premiere during the US Open Aug. 28-Sept. 10, showcases Ethan at a new stage in his life: Preparing for competition as a first-time professional and thinking about…retirement. Ethan will utilize Prudential Stages for Retirement and Prudential’s team of financial advisors to let his money work for him as he builds his tennis career. Through the power of compound interest, the investment could be worth as much as $2.8 million – nearly the value of the grand prize at the US Open – when he is eligible for retirement. Green, a former college athlete who directed such iconic films as Monsters and Men, Joe Bell, and King Richard, agrees and says his background in sports was one of the primary reasons he decided to sign on as director. Throughout the ad are a variety of those inspiring moments: Ethan at center court of a large-scale stadium. Sitting on the sidelines. Walking down the tunnel. Preparing in the locker room. Near the end, he’s preparing for a serve, and hitting it across the net in what is now the exciting and defining moment of the rest of his life. The voice-over describes Ethan as an underdog, a long shot, a first timer. But it also describes him as ‘something that not too many people ever get to be. A professional.’ The ad is designed to encourage everyone at every age to seize ‘Now What?’ moments (the moments you realize your life has changed for the better) and take their financial future to the next level. This strategy will help Ethan prepare for any future in tennis and beyond. Ethan’s ad with Prudential will air on ESPN, ABC, and the Tennis Channel for the duration of the tournament, including the men’s and women’s quarterfinals and semifinals and the women’s championship, and will be supported by a paid social media and digital campaign. The ad is in addition to a global campaign for Prudential’s global investment management division (PGIM) in partnership with Cam Norrie, the world’s #13 tennis player and the British #1. PGIM will be prominently featured on Cam’s shirt sleeve during the Australia Open, the French Open, the US Open and Wimbledon. Prudential and PGIM also will be featured on shirt sleeves for 40 matches at the US Open. |
Medio | Televisión |
Duración | |
Director de publicidad | Susan Johnson |
Director de publicidad | Richard Parkinson |
Director de publicidad | Corinne Cuthbertson |
Director de publicidad | Kirk Peterson |
Director de publicidad | Bassem Nassar |
Director de publicidad | Brandii Reid |
Director de publicidad | Brett Tuller |
Director de publicidad | Rita Beim |
Director de publicidad | Krystal Tedesco |
Director de publicidad | Kalli Chapman |
Responsable de la creación | Shayne Millington |
Responsable de la creación | Pierre Lipton |
EVP, Executive Creative Director | Larry Platt |
EVP, Executive Creative Director | Danny Rodriguez |
SVP, Group Creative Director | Brad Soulas |
SVP, Group Creative Director | Kristine Baker |
Director creativo | Nick Ciomperlik |
Director creativo | Nickie Thongton |
EVP, Chief Production Officer | Aaron Kovan |
SVP, Executive Integrated Producer | Debbie Dunlap |
Integrated Producer | Ani Goldoni |
EVP, Head of Communications | Alexandra Velasco |
EVP Head of Talent Partnerships | Danielle Korn |
Senior Director Celebrity Partnerships and Talent | Damien Choy Smith |
Music Licensing | Jamie Jou |
Business Manager | David Halberstadt |
VP, Director Talent Payment | Terry Marcello |
Talent Payment Manager | Lisa Schieder |
SVP, Executive Account Director | Socrates Papazoglou |
Director de cuentas | Paige Lacey |
Ejecutivo de cuentas | Toyin Lanade |
Assistant Account Executive | Tess Tobias |
SVP, Group Strategy Director | Anna Andreis |
VP Strategy Director | Amadeo Plaza |
Senior Strategist | Bree West |
Associate Strategist | Jason Wang |
Realizador | Reinaldo Marcus Green |
Managing Director | David Morrison |
Productor ejecutivo | Jen Beitler |
Productor ejecutivo | Megan Moore |
Productor | Francesco Soru |
Production Supervisor | Nicole Holloway |
Montaje | No6 NYC |
Responsable de la producción | Laura Molinaro |
Productor ejecutivo | Corina Dennison |
Post-production Producer | Martino Baltiero |
Montador | Dhakil Hausif |
Montador | Bryan Wetzel |
Montador | Maxwell Redinger |
Assistant Editor | Efthimi Matsamakis |
Finishing Producer | Mark Reyes |
GFX Artist | Christian Matts |
Senior Flame Artist | Ed Skupeen |
Colorista | Steven Picano |
Postproducción | Revolve |
Post-production Producer | Bianca Muccia |
Post-production Producer | Gilda McCrann |
Mix | Michelle Kerzner |
PR Agency | Current Global |
Talent | Ethan Quinn |