| Título | Invaluable Advice (OOH) |
| Agencia |
Ogilvy UK
|
| Campaña |
Invaluable Advice
|
| Anunciante |
St. James's Place
|
| Marca |
St. James's Place
|
| Fecha de primera difusión/publicación |
2024 / 3
|
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa
|
| Sinopsis | St. James’s Place (SJP), the UK’s largest financial advice company, unveils a new campaign that celebrates the importance of tailored one-to-one financial advice in life, beginning this weekend on Saturday evening, March 16. ‘Invaluable Advice’ by Ogilvy UK is SJP’s first ever national brand marketing campaign. The touching creative is inspired by real client stories and follows Joe and Hannah on a single father’s life journey bringing up his daughter and the crucial and positive role played by his financial adviser Zara. Led by creative agency Ogilvy UK, a WPP collaboration with media agency Mindshare and brand transformation agency Landor, the brief was to instil pride and confidence in the value of advice for UK consumers. Ogilvy UK’s behavioural science division, the largest in the world, has collaborated in the development of the strategy and creative. |
| Medio |
Exterior
|
| Offline Editing |
The Assembly Rooms
|
| Creative Agency |
Nick Ogilvy
|
| Director ejecutivo de creación |
Andy Forrest
|
| Director ejecutivo de creación |
Nicola Wood
|
| Director ejecutivo de creación |
Dave Towers
|
| Design |
Dave Towers
|
| Designer |
Jones
|
| Productor ejecutivo |
Sally Miller
|
| Assistant Producer |
Eva McAlpine
|
| Managing Partner |
Andrew Brooks
|
| Managing Partner |
Jennifer Gledhill
|
| Head of Strategy |
Matthew Waksman
|
| Productora |
Academy Pictures
|
| Realizador |
Prayer and Pull Up Frederic Planchon
|
| Fotógrafo |
Peter Funch
|
| Director de fotografía |
Arnaud Potier
|
| Productor ejecutivo |
Medb Riordan
|
| Productor |
Jessica Wylie
|
| Offline Editor |
Nik Hindson
|
| Grade |
Company 3 NY
|
| Colour Producer |
Kerri Aungle
|
| Colorista |
JEAN
|
| Colorista |
Jean-Clément Soret
|
| Sound Designer |
Sam Cross
|
| Music Licensing |
Black Butter Music Publishing Ltd (administered by BMG-Talpa Netherlands)
|
| Media Agency |
MindShare
|
| Client Partner |
Sarah Baker
|
| Business Director |
Sam Dickson
|
| Executive Director |
Andrew Welch
|
| Strategy Director |
Daniel Sherrard
|
| Director ejecutivo de creación |
Jules Chalkley
|
| Miembro del equipo creativo |
Charlie Lea
|
| Miembro del equipo creativo |
Annie Wisbey
|
| Production lead |
Ross Walker
|
| Director de cuentas |
Jana Kytkova
|
| Project Director |
Paul Owen
|
| Offline Post Producer |
Daniel Breheny
|
| Color EP |
Ellora Soret
|
| Online Studio |
Gramercy Park Studios
|
| TVC Producer |
Annika Gustavsson
|
| Lead Flame Artist |
Mark Beardall
|
| Música |
Stephen Rennicks
|
| Strategy Director |
James Caig
|
| Ejecutivo de cuentas |
Aaron Matthews
|
| Brand Strategy & Advertising |
Landor
|
| Business Director |
Amelie Escudier
|
| Client Manager |
Alice Loveday
|
| Executive Strategy Director |
Tristan Ramsdale
|
| Design Director |
Carl Wills
|
| Diseñador |
Tai Tran
|
