| Título | Lucky |
| Agencia | AMV BBDO |
| Campaña | Lucky |
| Anunciante | Department for Transport |
| Marca | DfT |
| Fecha de primera difusión/publicación | 2005 / 1 |
| Producto | Road Safety |
| Sector Empresarial | Seguridad Vial |
| Sinopsis | A powerful road safety message given through the words of a young girl. If we hit her at 40mph there is an 80% chance se will die, but if we are driving at 30mph and run into her there is an 80% chance she will live. |
| Medio | Televisión y Cine |
| Duración | |
| Mercado | Reino Unido |
| Director creativo | Nigel Roberts |
| Director creativo | Paul Belford |
| Responsable de conceptos / redactor | Mary Wear |
| Director artístico | Andy McKay |
| Productor de la agencia | Trish Russell |
| Productora | Academy Films |
| Realizador | Walter Stern |
| Productor | Laura Kaufman |
| Música | Mark Revell |
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