| Título | Family Snap |
| Agencia | Saatchi & Saatchi |
| Campaña | A Car to Be Proud of - Toyota |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota |
| Posted | May 2002 |
| Producto | Corolla |
| Sector Empresarial | Automóviles |
| Lema | The new Corolla. A car to be proud of. |
| Filosofía | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Problema | In 2002, the ninth generation Toyota Corolla launched into a tough marketplace. |
| Resultado | Revenue generated surpassed the models previous (1997) successful launch by £99m over the first two years. Advertising ROI was £4.58 for every extra £1 invested. A value product became a valued brand. How? By identifying and targeting a new, more lucrative consumer segment. Creating a campaign A car to be proud of that sold emotion, not features. Investing ingeniously in communications. |
| Medio | Televisión |
| Duración | |
| Mercado | Reino Unido |
| Productora | Outsider |
| Director artístico | Brett Salmons |
| Responsable de conceptos / redactor | Jo Stafford |
| Productor de la agencia | Chris Moore |
| Realizador | Dom & Nic |
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