| Título | OREO x Pokémon |
| Agencia |
360i
|
| Campaña |
OREO x Pokémon
|
| Anunciante |
Mondelez International
|
| Marca |
OREO Cookies
|
| Posted | Noviembre 2021 |
| Sector Empresarial | Bizcochos, pan, galletas de centeno
|
| Sinopsis | OREO is teaming up with Pokémon to bring fans their most unique collaboration yet.After teasing the partnership in June, OREO announced the collab on social with a playfully pixelated animated video. The 45-second video embodies the spirit of both partners, paying tribute to the world of Pokémon and in a uniquely OREO way, by crafting the pixelated Pokémon visuals out of the signature black and white cookies.We brought the OREO x Pokémon collaboration to life on Venice Beach Boardwalk, Los Angeles with an out-of-home art installation featuring a pixelated Pikachu made entirely out of over 8,000 3D replicas of the Limited-Edition OREO and Pokémon cookies.We paid tribute to some of the most beloved Pokémon with 16 unique cookie embossments featuring Pokémon such as Pikachu, Bulbasaur, Charmander and Squirtle— BUT just like in the Pokémon world, some OREO x Pokémon cookies will be harder for Trainers to find. |
| Medio |
Web Film
|
| Senior Director |
Justin Parnell
|
| Marketing Director |
Marion Saenen
|
| Senior Brand Manager |
Olympia Portale
|
| Production Specialist |
Beth McMorrow
|
| Regional Content Producer |
Christina Woolston
|
| Responsable de la creación |
Menno Kluin
|
| Director ejecutivo de creación |
Michael Schachtner
|
| Director creativo adjunto |
Chris Nelson
|
| Director creativo adjunto |
Morgan Perrine
|
| Design Director |
Brian Gartside
|
| Director artístico |
Jorge Diaz
|
| Responsable de conceptos / redactor |
Emmanuel Rocha
|
| Senior Copywriter |
Christian Napolitano
|
| Chief Strategy Officer |
Raig Adolfo
|
| Strategy Director |
Maggie Walsh
|
| Senior Strategist |
Justine Deutsch
|
| Strategist |
Skylar Motley
|
| EVP |
Ed Zazzera
|
| SVP |
Carissa Ranelycke
|
| Productor ejecutivo |
Carly Salaman
|
| Director de proyectos |
Helen Lu
|
| Vice President (VP) |
Joshua Safran
|
| Jefe de cuentas |
Kristine Dowd
|
| Associate Account Executive |
Sydney Wheeler
|
| VP Social |
Kristin Maverick
|
| Associate Director, Social Marketing |
Ari Berkowitz
|
| Senior Social Strategist |
Cathy Tobon
|
| Social Marketing Manager |
Jenna DAmbrosio
|
| PR Agency |
Weber Shandwick
|
| Senior Vice President |
Tzeitel Haviland
|
| Vice President, Media |
Ashley Judson
|
| Realizador |
Gillian Curtis
|
| Media Planning Manager |
Yesha Shah
|
| Associate |
Ashley Park
|
| Media Analyst |
Tanya Khorti
|
| Vice President Media |
Anthony Scarola
|
| Media Buying |
Shivanii Manglani
|
| Media Buying |
Abby Nodvin
|
| Media planning/buying |
Kyle Wenning
|
| VP Strategy |
Stephanie Halphen
|
| Strategy Director |
Lisa Bernstein
|
| Associate Strategist |
Justin McMillin
|
| Sound Design + Mix |
Josh Wilson
|
| Audio Post Production |
ponysound
|
| Diseño imagen |
Framestore
|
| Productor ejecutivo |
Larissa Berringer
|
| Productor |
Samantha Wong
|