Título | Did You Know |
Agencia | BBDO San Francisco |
Campaña | Did You Know |
Anunciante | Mattel, Inc. |
Marca | Barbie |
Fecha de primera difusión/publicación | 2018 / 3 |
Sector Empresarial | Juguetes y juegos |
Filosofía | In honor of International Women’s Day, Barbie is introducing their “Shero” Collection of dolls on March 8. Likenesses include Nicola Adams, Bindi Irwin, Misty Copeland and Ibtihaj Mohammed. The spot highlights statistics for gender inequality in the workplace with a charming and persuasive delivery by a group of young girls despairing over a lack of female role models. |
Medio | Televisión y Cine |
Duración | |
Chief Creative Officer | David Lubars |
Director ejecutivo de creación | Matt Miller |
Director ejecutivo de creación | Steve Rutter |
ACD | Christina Whalen |
ACD | Andrew Shaffer |
AD | Christina Whalen |
Responsable de conceptos / redactor | Andrew Shaffer |
Responsable de conceptos / redactor | Taylor Garrett |
Director artístico | Rachael Kelly |
Director Of Integrated Production | Louise Doherty |
Producer | Whitney Ferris |
Montador | Andrea Macarthur |
Editorial Company | Lost Planet |
Productora | Slim |
Director | Karen Cunningham |
Executive Producer | Tom Weissferdt |