Philips Sonicare - "Like You've Never Felt Before"

Ogilvy Worldwide

Ogilvy Worldwide New York, Estados Unidos

19919

Marca: Philips Sonicare
País: Estados Unidos

Anunciante: Philips

Título	Like You've Never Felt Before
Agencia	Ogilvy Worldwide
Campaña	Innovation AND You
Anunciante	Philips
Marca	Philips Sonicare
Fecha de primera difusión/publicación	2015 / 5
Sector Empresarial	Cepillos de dientes
Sinopsis	his isn’t your typical 4 in 5 dentists recommend commercial. As you’ll see in the spot, once the Sonicare toothbrush users are finished doing their daily brush, they are so inspired from the feeling the electronic toothbrush gives them, they literally are speechless and cannot help but dance in sync with the electronic brush on the countertop. And yes – the tooth brush does dance! It cannot resist the dancing urge with its 62,000 brush movements per minute. The ‘Live You’ve Never Felt’ campaign comes with motive. Philips did their homework and found that 65% of Americans are still using manual toothbrushes, simply because they think they are good enough to get the job done and are unaware of the short-term benefits of electronic toothbrushes. The spot is part of a larger campaign designed to persuade manual toothbrush users to make the switch to Philip’s Sonicare electronic toothbrush, a brush that gives you healthier and cleaner gums in just two weeks and like many of its fans have verifiably said, gives you an indescribable feeling of confidence.
Medio	Televisión
Duración	33 seconds
Senior Partner, Group Creative Director	Victoria Azarian
Responsable de conceptos / redactor	Parker Sims
Responsable de conceptos / redactor	Allison Lackey
Senior Partner, Managing Director	Spencer Osborn
Executive Group Director	Gosia Plewako
Executive Group Director	Jennifer Natuzzi
Jefe de cuentas	Justin Cohen
Assistant Account Executive	Kyle Hodgkins
Business Manager	Lisa Rosario
Productor	Sarissa Karnbach
Music Production Coorindator	Karl Westman
Music Production Coordinator	Michael Freeman
Productora	Sweetshop
Realizador	Kathi Prosser
Montaje	Cosmo Street
Montador	Mark Ptter
Assistant Editor	Jon Allen
Productor	Anne Lai
Productor ejecutivo	Maura Woodward
Graphics / Visual Effects	Switch FX
Flame Artist	Jon Magel
Flame Artist	Andrew Rea
Productor	Cara Flynn
EP	Diana Dayrit
Audio	Heard City
Ingeniero de sonido	Keith Reynaud
Colorization	Nice Shoes
Colorista	Chris Ryan
Group Planning Director	Kirsten Miller