| Título | What Do You Get From F.A.Z. Sized Ads? |
| Agencia | Scholz & Friends Berlin GmbH |
| Campaña | What Do You Get From F.A.Z. Sized Ads? |
| Anunciante | Frankfurter Allgemeine Zeitung |
| Marca | Frankfurter Allgemeine Zeitung |
| Posted | Junio 2005 |
| Producto | Advertising In F.A.Z. |
| Sector Empresarial | Periódicos, revistas, libros |
| Filosofía | The best way of showing what you get from ads in the format 528 x 742 millimeters is to demonstrate what a double page is capable of staging: big, big ideas. From the score of complete Symphonies to five new born babies. This booklet - showing a selection of 10 prominent examples - was sent to all relevant media-planners. |
| Problema | To create a dialogue-marketing-tool that encourage media planners to to book double-page ads in Germany's leading daily quality newspaper the "Frankfurter Allgemeine Zeitung" (F.A.Z) |
| Resultado | The mailing increased inquiry for double-page ads in the Frankfurter Allgemeine Zeitung by 9% so far - more than any mailing achieved before. |
| Medio | Impresiones Colaterales y de Marketing Directo |
| Mercado | Alemania |
| Director creativo | Jan Leube |
| Director creativo | Matthias Spaetgens |
| Director artístico | Tim Stockmar |
| Gráfico | Cathrin Ciuraj |
| Gráfico | Claudia Locherer |
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