Der Tagesspiegel - "Refugees"

Scholz & Friends Berlin GmbH

Scholz & Friends Berlin GmbH Berlin, Alemania

4995

Título	Refugees
Agencia	Scholz & Friends Berlin GmbH
Campaña	Der Tagesspiegel Campaign
Anunciante	Der Tagesspiegel
Marca	Der Tagesspiegel
Posted	Julio 2017
Sector Empresarial	Periódicos, revistas, libros
Filosofía	“Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism. High-quality journalism means asking questions that open new perspectives on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lover half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the announced news special.
Medio	Prensa y publicaciones
Responsable de la creación	Matthias Spaetgens
Director creativo	Jörg Waschescio
Fotógrafo	Karsten Wegener
Responsable de conceptos / redactor	Lena Klockenbring
Director artístico	Agnieszka Kalwak
Director artístico	Erika Stuhl