Título | Mansion |
Agencia | Leo Burnett |
Campaña | The Big Mac |
Anunciante | McDonald's |
Marca | McDonald's |
Fecha de primera difusión/publicación | 2014 / 2 |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One. |
Medio | Televisión |
Duración | |
Productora | Sonny London |
Montaje | Marshall Street Editors |
Efectos especiales | MPC LDN |
Audio Post Production | Jungle Studios |
Director de publicidad | Alistair Macrow |
Director de publicidad | Steven Hill |
Responsable de conceptos / redactor | Matt Lee |
Director artístico | Peter Heyes |
Director creativo | Adam Tucker |
Director ejecutivo de creación | Justin Tindall |
Productor de la agencia | David White |
Media Agency | OMD |
Media Planner | Kathryn Armstrong |
Media Planner | Grace Cowey |
Realizador | Fredrik Bond |
Cámara (persona) | Tim Maurice-Jones |
Productor de la productora | Sara Cummins |
Montador | Tim Thornton Allen |
Efectos especiales | Dionne Archibald |
Sonido | Owen Griffiths |