Tesco - "Vinyl"

BBH

BBH London, Reino Unido

7616

Título	Vinyl
Agencia	BBH
Campaña	Vinyl
Anunciante	Tesco
Marca	Tesco
Fecha de primera difusión/publicación	2016 / 5
Sector Empresarial	Grandes almacenes, supermercados
Sinopsis	Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores. To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl. The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs.
Medio	Prensa y publicaciones
Director de publicidad	Alex Brittain
Director de publicidad	Matthew Kay
Director de publicidad	Ellie Woolmore
Miembro del equipo creativo	Chris Clarke
Miembro del equipo creativo	Matt Moreland
Director creativo	Chris Clarke
Director creativo	Matt Moreland
Strategist	Jill Cummins
Strategy Director	Lilli English
Strategic Business Lead	Holly Ripper
Responsable de cuentas de agencia	David White
Productor de la productora	Tim Wilks
Productor de la productora	Aileen Grebovic
Fotógrafo	Colin Campbell