Guide Dogs NSW/ACT - "The Ferry"

The Monkeys

The Monkeys Sydney, Australia

6817

This ad is part of the ACT Responsible Collection

Marca: Guide Dogs NSW/ACT
País: Australia

Anunciante: Guide Dogs NSW/ACT

Título	The Ferry
Agencia	The Monkeys
Campaña	Guide Dogs Experience Unseen
Anunciante	Guide Dogs NSW/ACT
Marca	Guide Dogs NSW/ACT
Fecha de primera difusión/publicación	2012 / 11
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Problema	The 'Experience Unseen' campaign is a different approach for Guide Dogs NSW/ACT. The idea and message is simple: what a person with impaired vision experiences as they explore familiar places â the city, the bush, the ferry â can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences. The services that Guide Dog NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer of great renown, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno. Charles Ulm, Marketing and Communications Manager, Guide Dogs NSW/ACT says: âThrough the âExperience Unseenâ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.â The spots will run in NSW across Metro and Regional television networks.
Medio	Televisión y Cine
Duración	31 seconds
Productora	OTTO/POOL
Realizador	Simon Harsent
Director ejecutivo de creación	Justin Drape
Director creativo	Noah Regan
Director artístico	Bradley Averill
Responsable de conceptos / redactor	Henry Kember
Productor	Cameron Gray
Director de cuentas	Jill Large
Sonido	Song Zu
Productor de la agencia	Jade Wannell
Música	Brian Eno
Postproducción	The Editors
Responsable de cuentas de agencia	Alex Don