AIDES - "I.Q."

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, Francia

Premios

17112

This ad is part of the ACT Responsible Collection

Marca: AIDES
País: Francia

Anunciante: Aides

Título	I.Q.
Agencia	TBWA\PARIS
Campaña	I.Q.
Anunciante	Aides
Marca	AIDES
Fecha de primera difusión/publicación	2013 / 4
Sector Empresarial	Asociaciones de información y de la lucha contra la enfermedad
Sinopsis	AIDES is the leading association fighting against Aids in France and Europe. It’s fighting for more than 25 years against social injustices revealed by epidemic of Sida: fight against discrimination, for a more righteous society, more tolerant and open to the patients. In a permanent way, AIDES also acts for preventive reasons. Back in 1987, AIDES fought to make advertising on condoms allowed on TV channels. They succeeded and prevention campaigns made their appearance one after another… In 2006, AIDES launched the 20cts condom to give everyone the means to protect oneself. The message of prevention must be carried out to the masses, because the whole population is concerned with the HIV: - 41 years is the average age of people touched by AIDS: 38 years for women, 43 years for men. - 10% of the new contaminations concern people aged between 15 and 24 years old, this is 2 young people everyday day. This is why AIDES would like to remind everybody the importance of protection. AIDS speaks again about the importance of condom use in ridiculing the attitude of men in order to decomplex girls on the issue of condom at a report. Rather than opting for a moralizing, this film lets talk about protection in an offset manner, disseminating a humorous message and understood by all: in intimate situations, sometimes you need to think for two, so girls get boys dressed! This movie entilted « I.Q. » is directed by Daniel Perez, and is accompanied by « The Baddest Man Alive » by Black Keys and RZA. This film will be gracefully broadcast from April 2013 on French television (TMC, TF1, France Télévision, MCM, Stellia, Vivolta, NT1, No Life, Discovery Channel…among others).
Problema
Resultado
Medio	Televisión y Cine
Duración	97 seconds
Banda Sonora	RZA & The Black Keys
Producción de sonido	\ELSE
Responsable de cuentas de agencia	Anne Vincent
Responsable de budget agence	Véronique Fourniotakis
Responsable de cuentas de agencia	Marion Floch
Responsable de cuentas de agencia	Teddy Notari
Director ejecutivo de creación	Jean-François Goize
Directeur artistique	Mohamed BARECHE
Concepción / Redacción	Daniel Perez
Maison de production	Carnibird
Producteur, maison de production	Sam Fontaine
Postproducción	Romain Gingembre
Head of TV	Maxime Boiron
Réalisateur	Daniel Perez
Cinematografia	steeven petitteville
Directeur de la production	Thomas Lepeutrec
Habilleuse / styliste	Agathe Wesolek
Monteur	Bruno Tracq
Effets spéciaux	Vincent Heine
Effets spéciaux	Cedric Morellon
Musique	The Baddest Man Alive
Música	The Baddest Man Alive
Musique	RZA & The Black Keys
Productor de sonido	Valery Pellegrini
Ingeniero de sonido	Anais Khout
Studio d'enregistrement	else