Título | Exposure |
Agencia | BBH |
Campaña | Olivio Bertolli - Unilever Bestfoods |
Anunciante | Unilever |
Marca | Olivio Bertolli |
Posted | Noviembre 2002 |
Sector Empresarial | Productos vegetales grasos |
Lema | Olivio - Join Club 18-130 |
Filosofía | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Director creativo | Bruce Crouch |
Director artístico | Claudia Southgate |
Responsable de conceptos / redactor | Claudia Southgate |
Director artístico | Verity Fenner |
Responsable de conceptos / redactor | Verity Fenner |
Realizador | Paul Gay |
Director de publicidad | Petra Zinkweg |