| Título | Doctor |
| Agencia | BBH |
| Campaña | Olivio Bertolli - Unilever Bestfoods |
| Anunciante | Unilever |
| Marca | Olivio Bertolli |
| Posted | Noviembre 2002 |
| Sector Empresarial | Productos vegetales grasos |
| Lema | Part of Your Mediterranean Diet. |
| Filosofía | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
| Medio | Televisión |
| Duración | |
| Mercado | Bélgica, Alemania, Reino Unido |
| Director creativo | Bruce Crouch |
| Director artístico | Claudia Southgate |
| Responsable de conceptos / redactor | Claudia Southgate |
| Director artístico | Verity Fenner |
| Responsable de conceptos / redactor | Verity Fenner |
| Realizador | Paul Gay |
| Director de publicidad | Petra Zinkweg |
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