| Título | Cheltenham 2023 |
| Agencia | BBH |
| Campaña | Cheltenham 2023 |
| Anunciante | Paddy Power PLC |
| Marca | Paddy Power |
| Fecha de primera difusión/publicación | 2023 / 2 |
| Sector Empresarial | Lotería y juegos de azar |
| Filosofía | Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival. It should come as no surprise that a brand steeped in Irish heritage would serve up a tv ad with savagely entertaining storytelling sitting at its core. But “Cheltenham 2023” marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign – the first since BBH was appointed to handle the brand’s integrated advertising business in January. Featuring the ultimate sequel from the Irish bookie ahead of the marathon four-day horse racing bonanza, BBH zeros in on the friendly (and at times not so friendly!) banter that ignites between both sets of punters when they meet annually. Through it, they achieve the ultimate creative springboard to maintain a continuous narrative steeped in insight. |
| Medio | Televisión |
| Duración | |
| Productora | Pulse Films |
| Sonido | String and Tins |
| Director de publicidad | Michelle Spillane |
| Director de publicidad | Leah Spears |
| Director de publicidad | Tom Muldowney |
| Director de publicidad | Patrick Boyce |
| Director de publicidad | Dean Finn |
| Director de publicidad | Rachael Kane |
| Responsable de la creación | Alex Grieve |
| Director creativo adjunto | Luke Till |
| Director creativo adjunto | Lawrence Bushell |
| Actor /Celebridad | Peter Crouch |
| Responsable de conceptos / redactor | Jonny Durgan |
| Productor de la agencia | Rory Reames |
| Productor adjunto agencia | Rebecca Ellis |
| Productor adjunto agencia | Valentina Schwendinger |
| Planner | Jonny Turnbull |
| Business Leader | Bobbie Gannon |
| Responsable de cuentas de agencia | Alexander Boden |
| Music Supervision | TMS Black Sheep Music |
| Music Supervision | Hywel Evans |
| Music Supervision | Daniel Olaifa |
| Realizador | Freddie Waters |
| Productor ejecutivo | James Sorton |
| Responsable de la producción | Chris Harrison |
| Productor | Neil Andrews |
| Director de fotografía | Benjamin Krakun |
| Jefe de decorados | Carly Reddin |
| Wardrobe | Scarlet Wallis |
| Wardrobe | Danielle Timperley |
| Actor /Celebridad | Abbey Clancy |
| Montador | Leo King |
| Montaje | Stitch |
| Postproducción | Rascal Post |
| ECD & VFX Supervisor | Andrew Wood |
| 2D Lead | Holly McLean |
| 2D Artist | James Pratt |
| 2D Artist | Rich DC |
| Colorista | Dan Levy |
| Executive Post Producer | Matthew Towell |
| Post-production Producer | James Beck |
| Color Producer | Jai Mhach Durban |
| Sound Designer | Adam Smyth |
| Additional Sound Designer | Jim Stewart |
| Audio Post Production | Eimear Ní Ghuaire |
| Audio Post Production | Olivia Endersby |
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