| Título | Currency |
| Agencia | AMV BBDO |
| Campaña | The Plastic Oceans |
| Anunciante | LADBible |
| Marca | LADBible |
| Fecha de primera difusión/publicación | 2018 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Filosofía | 8 million tons of plastic is dumped in our ocean each year. Despite the scale of this problem and the massive areas this plastic is now forming, Governments have simply ignored it and the public are unaware of it. We wanted to draw the attention to the unacceptable amounts of plastic in the ocean and make governments take notice and make the public aware of the scale of the problem. We also wanted to get the press and public talking about the issue and get The United Nations to take notice of the campaign. As this was a PR led idea, only an exclusive number of flags, money, passports and stamps needed to be produced. They were given to big name celebrities, shared with press and media and photographed/shot for campaign assets. |
| Medio | Packaging, marcas y diseño |
| Media Company | LADBible, London |
| Responsable de la creación | Paul Brazier |
| Director ejecutivo de creación | Alex Grieve |
| Director ejecutivo de creación | Adrian Rossi |
| Director creativo | Alex Grieve |
| Director creativo | Adrian Rossi |
| Creative | Michael Hughes |
| Creative | Dalatando Almeida |
| Agency Producer | Greg Kates |
Más creaciones
VER TODOPlastic Car
- MARCA:
- Volvo
- AGENCIA:
- Grey London