Yell.com - "Yell.com"

AKQA

AKQA London, Reino Unido

7046

Marca: Yell.com
País: Reino Unido

Anunciante: The Yell Group

Título	Yell.com
Agencia	AKQA
Campaña	Results for real life - Yell.com
Anunciante	The Yell Group
Marca	Yell.com
Posted	Septiembre 2006
Producto	Local search engine
Sector Empresarial	Páginas amarillas y directorios
Lema	Results for real life.
Sinopsis	Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life. The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.
Filosofía	Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London. Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away.
Medio	Transporte y vehículos
Mercado	Reino Unido
Director ejecutivo de creación	Daniel Bonner
Director artístico	James Capp
Ejecutivo de cuentas	Claire Langler
Director de cuentas	Frank Pedersen
Responsable de conceptos / redactor	Phil Wilce
Diseñador gráfico	Chris Williams
Diseñador gráfico	Dan Wright
Other	Jo Williams
Productora	Drum Screen