| Título | Sue & Simon, Experience |
| Agencia | St. Luke’s Communications |
| Campaña | Food for Thought |
| Anunciante | Ocado |
| Marca | Ocado |
| Fecha de primera difusión/publicación | 2022 / 10 |
| Sector Empresarial | Compras en línea y comercio electrónico |
| Filosofía | The world’s largest online supermarket, Ocado has launched a playful customer-centric campaign that passes the mic over to their shoppers - while humorously transforming them into talking fruit and veg. Over the next four weeks, in this suitably named campaign “Food for Thought”, 11 animated films will launch across Ocado’s social YouTube, Facebook, Instagram, Snapchat and Pinterest channels with the aim of informing and reminding the UK of the multiple benefits of doing their weekly shop, online at Ocado. From animated characters - such as an egg and cress, discussing Ocado’s wide range of mayonnaise, to two loved-up berries, who appreciate Ocado delivering M&S straight to their door - these films approach customer testimonials in a fresh and thumb-stopping way. |
| Medio | Interactivo |
| Duración | |
| Director de publicidad | Sarah Emerson |
| Director de publicidad | Ellie Smith |
| Director de publicidad | Kate Kennedy |
| Responsable de la creación | Alan Young |
| Director artístico | Laura Stevens |
| Responsable de conceptos / redactor | Claire Wombwell |
| Productor de la agencia | Davina Hickson |
| Creative Producer | Christine Sibthorp |
| Chief Strategy Officer and Partner | Dan Hulse |
| Strategy Director | Charlotte Walters |
| Senior Planner | Tara Ellis |
| Business Director | Anastasia Terzeon |
| Senior Account Director | Samantha Cowley |
| Director de cuentas | Vicci Goulder |
| Responsable de cuentas de agencia | Amie Goldstein |
| Responsable de cuentas de agencia | Sam Everett |
| Senior Motion Designer | Jon Hubbard |
| Motion Designer | Jason Guest |
| Food Stylist | Charlotte Love |
| Media Buying Agency | Hearts & Science, MMC |
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