Título | Stairs |
Agencia | TBWA\ Helsinki |
Campaña | Stop violence against women - Amnesty International |
Anunciante | Amnesty International |
Marca | Amnesty International |
Posted | Noviembre 2005 |
Producto | Anti-Domestic Violence |
Sector Empresarial | Violencias domésticas, agresiones sexuales |
Sinopsis | These print ads were a part of "Stop Violence Against Women" campaign for Amnesty Finland. We claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables and stairs in advertising as well as in real life. We made people around the victims ask themselves why they`re willing to believe the transparent excuses for a black eye. |
Medio | Publicidad en revistas |
Mercado | Finlandia |
Responsable de conceptos / redactor | Tommy Mäkinen |
Responsable de conceptos / redactor | Markku Rönkkö |
Responsable de conceptos / redactor | Eeva Kekalainen |
Director artístico | Minna Lavola |
Director artístico | Jyri Konttinen |
Fotógrafo | Reetta Pasanen |
Jefe de cuentas | Kirsi Pärni |
Supervisor depublicidad | Ritka Heino |
Supervisor depublicidad | Frank Johansson |
Productor de la agencia | Kirsi Pärni |
planner | Tommi Laiho |