Matt Pam
Director creativo at BMB
London, Reino Unido
TítuloTic Tac - Find a Fiver
Agencia
Campaña Find a Fiver
Anunciante Ferrero
Marca Tic Tac
Fecha de primera difusión/publicación 2014 / 9
Sector Empresarial Golosinas y turrones
Lema Give yourself 5 with Tic Tac
Sinopsis The two TV spots mark the launch of Tic Tac's biggest ever promotion that will feature on over 15 million Tic Tac packs - giving customers the chance to win a fiver in cash and get £5 off a minimum spend with a number of high street retailers.
The campaign, created by Aesop creatives Tom Edwards and Stephen Lynch, comes hot on the heels of the highly successful Apple Burst digital campaign, also created by Aesop, which generated more than 1 million YouTube views.
Designed to appeal to 16 - 24 year olds, the ads feature an oddball character in surreal scenarios who ‘gives himself five’ when he finds out about the promotion.
Medio Televisión
Duración
Mercado Reino Unido
Más información http://findafiver.com
Productora
Director ejecutivo de creación
Director creativo
Director creativo
Director artístico
Responsable de conceptos / redactor
Diseñador
Director de cuentas
Planificador de cuentas
Productor
Media Agency

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