| Título | Life |
| Agencia | Selmore |
| Campaña | Life |
| Anunciante | Brewery Bavaria |
| Marca | Bavaria |
| Posted | Noviembre 2008 |
| Producto | Beer |
| Sector Empresarial | Cervezas, sidras, cervezas ligeras |
| Lema | Right |
| Sinopsis | The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life" |
| Filosofía | The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome. |
| Medio | Televisión |
| Duración | |
| Productora | Bonkers |
| Realizador | Jonathan Herman |
| Director creativo | Poppe van Pelt |
| Responsable de conceptos / redactor | Poppe van Pelt |
| Director creativo | Diederick Hillenius |
| Director artístico | Diederick Hillenius |
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