| Título | Car Crash |
| Agencia | McCann-Erickson Frankfurt |
| Campaña | Car Crash |
| Anunciante | AvD- Automobile Club of Germany |
| Marca | Drink. But don't drive. |
| Posted | May 2005 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Lema | Drink. But don't drive. |
| Sinopsis | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| Filosofía | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Problema | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Resultado | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Medio | Televisión |
| Duración | |
| Mercado | Alemania |
| Ejecutivo de cuentas | Michael Beckmann |
| Director ejecutivo de creación | Rainer Bollmann |
| Productor de la agencia | Inge Dickewied |
| Productor de la productora | Heiko Leitsch |
| Montador | Heiko Leitsch |
| Director de publicidad | Adalbert H. Lhota |
| Director creativo | Erich Reuter |
| Director artístico | Erich Reuter |
| Other | Wolfgang Ruth |
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