| Título | Robot |
| Agencia | BBDO New York |
| Campaña | Robot |
| Anunciante | FedEX |
| Marca | FedEx Pack Plus |
| Fecha de primera difusión/publicación | 2015 |
| Sector Empresarial | Correos, mensajerías y envío de mercancías |
| Resultado | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
| Medio | Radio |
| Duración | |
| Account team | Cailin Gibbons |
| Responsable de cuentas de agencia | Katie Gold |
| Responsable de la creación | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Peter Kain |
| Director ejecutivo de creación | Gianfranco Arena |
| Director creativo | Grant Smith |
| Director creativo | Danilo Boer |
| Responsable de conceptos / redactor | Grant Smith |
| Responsable de conceptos / redactor | Danilo Boer |
| Productor | Chris Cassar |
| Productora | Bar1 |
| Realizador | Joe Barone |
| Ingeniero de sonido | Tim Leitner |
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