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Mathieu Auvray
Mathieu Auvray
Productor de la agencia at BETC Paris
Paris, Francia
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TítuloZapping (20 sec)
Título (Lengua original)Le Zapping (anglais) 20 sec
Agencia
Campaña Zapping - Europe 2
Anunciante Europe 2
Marca Europe 2 TV
Fecha de primera difusión/publicación 2005 / 10
Sector Empresarial Programas y cadenas de televisión y radio
Lema Europe 2 TV. It's a killer
Lema (Lengua original) Europe 2 TV. Ça tue
Sinopsis The film portrays a young man as a "couch potato" in front of Europe 2 TV, who is not receptive anymore to the outside world.
And yet many things happen around him all day long!
Sinopsis (Lengua original) Le film met en scène un jeune totalement « scotché » devant Europe 2 TV et qui ne réagit plus aux sollicitations du monde extérieur. Et pourtant il s’en passe des choses autour de lui pendant toute la journée!
Filosofía Europe 2 TV and BETC EURO RSCG have decided to play with this reality-consumer by giving up the high-flown speeches always praising the awakening, curiosity and booster TV effects on the young people.
Filosofía (Lengua original) Europe 2 TV et BETC EURO RSCG ont décidé de jouer avec cette réalité-consommateur en renonçant aux discours ronflants toujours aptes à vanter les effets d’éveil, de curiosité et de dynamisation de la télé sur la jeunesse.
Problema To launch among the 15-34 the music channel which is completely dedicated to them.
Problema (Lengua original) Lancer auprès des 15-34 ans la chaîne musicale qui leur est totalement dédiée.
Medio Web Film
Duración
Mercado Francia
Productora
Director de publicidad
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Director creativo
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Productor de la agencia
Realizador
Productor ejecutivo

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