Título | Mountain Road |
Título (Lengua original) | Cocculus 73 |
Agencia | Havas Paris |
Campaña | Cocculus 73 |
Anunciante | Lehning |
Marca | Cocculus 73 |
Posted | Noviembre 2015 |
Sector Empresarial | Salud y productos farmacéuticos |
Sinopsis | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
Medio | Prensa y publicaciones |
Director creativo | Alban Penicaut |
Responsable de conceptos / redactor | Edouard Dorbais |
Director artístico | Rémi Arnaud |
Illustrator | Florian Nguyen |
Chief Executive Officer (CEO) | Vincent Mayet |
Director de publicidad | David Mingeon |
Director de cuentas | Ophélie Dumay |
Consultant | Pauline Arguillere |