Island’s Edge - "It’s better, less bitter"

Publicis Dublin

Publicis Dublin Dublin, Irlanda

Premios

9755

Marca: Island’s Edge
País: Irlanda

Anunciante: Heineken

Título	It’s better, less bitter
Agencia	Publicis Dublin
Campaña	It’s better, less bitter
Anunciante	Heineken
Marca	Island’s Edge
Fecha de primera difusión/publicación	2022 / 11
Sector Empresarial	Cervezas, sidras, cervezas ligeras
Sinopsis	Irish people love the idea of drinking stout, but they don’t always love the taste of it. So, Heineken developed a new Irish stout to please more Irish palettes. They called it Island’s Edge. Just one tiny obstacle in the way - a not so little brand called Guinness! So how do we get drinkers to start ordering Island’s Edge in Ireland without feeling that they’re going to be laughed out of the pub?We needed to arm drinkers with a response to the question, “what are you drinking that stuff for?” The answer lied in the core product truth. It’s less bitter. So we created a campaign saluting people who also leave the bitterness behind…or try to. And in turn it resonated with a new kind of stout drinker, less traditional, more optimistic, less likely to be found drowning their sorrows at the bar
Medio	Interactivo
Duración	60 seconds
Productora	O Positive
Director creativo	Gerard Roe
Director creativo	Peter Dobbyn
Responsable de conceptos / redactor	Paul O’Loughlin
Head Of Planning	Chloe Hanratty
Planificador estratégico	Denisse Achata
Responsable de la producción	Niamh Skelly
Productor	Claire Boylan
Business Director	Sinead Dennis
Director de cuentas	Ruth McCormack
Responsable de cuentas de agencia	Cormac Dooley
Realizador	David Shane
Assistant Director	Michael Clancy
Productor ejecutivo	Ralph Laucella
Productor ejecutivo	Marc Grill
Productor	Nell Jordan
Director de fotografía	Sebastian Blenkov
Production Service Company	Saturday Films
Media Agency	Dentsu BLD Europe Group
Strategy Director	Dael Wood
Media Account Director	Amy Jope
Media Account Director	Kieran Lynch