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Graham Fink
Graham Fink
Former Chief Creative Office at Ogilvy & Mather
Shanghai, China
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TítuloThe Face of Future
Agencia
Campaña The Face of the Future
Anunciante EY
Marca EY
Fecha de primera difusión/publicación 2023 / 10
Sector Empresarial Servicios para empresas
Filosofía The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future?
Medio Televisión
Duración
Productor
Productor
Postproducción
Postproducción
Director de cuentas
Responsable de cuentas de agencia
Montador
Montaje
Colorista
Colorista
Colorization
Sound Designer
Sound Designer
Empresa de creación sonora
Executive Audio Producer
Producción de sonido
Director ejecutivo de creación
Director ejecutivo de creación
Client Team Director
Executive Creative Producer
Productor ejecutivo
Live action Producer
Productora
Productor
Fotógrafo
After Effects Artist
After Effects Artist

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