Snickers - "Play Like Pelé"

BBDO Dublin

BBDO Dublin Dublin, Irlanda

5737

Marca: Snickers
País: Irlanda

Anunciante: Mars, Inc.

Título	Play Like Pelé
Agencia	BBDO Dublin
Campaña	Play Like Pelé
Anunciante	Mars, Inc.
Marca	Snickers
Fecha de primera difusión/publicación	2017 / 5
Sector Empresarial	Chocolate
Sinopsis	To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to life in an animated tribute to the greatest footballer of all time. As Pelé walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch. Shot and animated by Piranha Bar, the entire stadium was rendered in CG and animated to allow for the designs. The stadium used for the shoot had entirely blue seats which were all changed to reflect the iconic Snickers branding colours – brown, white, red and blue.
Medio	Televisión
Duración	30 seconds
Mercado	Reino Unido
Director creativo	Colm O'Gaora
Director creativo	Andy Clare
Productor de la agencia	Noël Byrne
Productora	Piranha Bar
Realizador	Gavin Kelly
Director de fotografía	Tim Green
Productor	Doireann de Buitléar
Productor	Patrick Duguid
CG Lead	Sam Boyd
3D Modeler	Cormac Kelly
Diseño imagen	Sam Boyd
Compositing	Gavin Hoffman
Compositing	Arron Ingles
Diseño imagen	Mario Domingos