Título | Choices - Route 4 |
Agencia | Publicis London |
Campaña | Choices - Depaul Trust |
Anunciante | Depaul |
Marca | Depaul Trust |
Posted | Septiembre 2002 |
Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
Sinopsis | This interactive ad allows viewers to choose the way the story develops. It is a fictionalised account of the descent of an ordinary teenager into homelessness. At various points, viewers are presented with the choices faced by the boy, and can use their TV remote control to decide what he should do. |
Medio | Televisión |
Duración | |
Mercado | Reino Unido |
Productora | Ridley Scott Creative Group |
Realizador | Jake Scott |
Productor de la productora | Kai Hsiung |
Productor | Vittorio Giannini |
Productor de la agencia | Judy Ross |
Director creativo | Jon Williams |
Design Director | Joanna Perry |
Design Director | Damon Troth |
Diseñador multimedia | Jon Williams |
Diseñador multimedia | Jason Anderson |
Diseñador multimedia | Kirsty Robinson |
Diseñador multimedia | Denise Rozney |
Responsable de conceptos / redactor | Damon Troth |
Compositor de música | Colin Smith |
Account Handler | Anita Zanesco |
Marketing Manager | Dave Redfern |
Responsable de cuentas de agencia | Anita Zanesco |
Director artístico | Damon Troth |
Director técnico | Jon Williams |
Associate Creative Director/Copywriter | Joanna Perry |