Rob Webster
Director creativo at HSBC
London, Reino Unido
TítuloBig Awards - Size
Agencia
Campaña The Campaign Big Awards 2013
Anunciante Haymarket Publishing
Marca Campaign Magazine
Fecha de primera difusión/publicación 2013 / 6
Sector Empresarial Medios de comunicación, publicidad, edición y producción
Filosofía The Campaign Big Awards rewards the best of British advertising. This series of ads promotes entry to the 2013 awards, and is targeted at ad agencies throughout Britain. It features a detailed statistical breakdown of last year’s winners, by age, size of agency, and distance from the stage at last year’s ceremony.The approach combined the beauty and intricacy of infographics, with topics that were intended to get the industry talking. From the relationship between size and creativity, to the average age of different creative departments, to the relationship between success and table placement at last year’s awards.Information was painstakingly gathered from a number of sources, and then translated into design. 
Medio Prensa y publicaciones
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Diseñador
Diseñador
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