Título | Groundhog Day |
Agencia | McCann London |
Campaña | Groundhog Day |
Anunciante | Subway |
Marca | Subway |
Fecha de primera difusión/publicación | 2017 / 6 |
Sector Empresarial | Restaurantes y comida rápida |
Sinopsis | An office worker breaks free from the monotony of her daily routine with the help of a Subway® stores Salad, in a new TV commercial for submarine sandwich chain Subway® created by McCann London. In the spot, directed by Max Sherman at Blink and titled ‘Groundhog Day’, the young woman is stuck in a never-end cycle of mundanity as she repeatedly goes through her habitual working day – which is punctuated only by a bland, home-made sandwich. But, when she glimpses a cheeky thought-provoking poster depicting a Subway® stores Salad, everything changes. Suddenly inspired to discover something new and exciting, the woman tries a Subway® stores Chicken Teriyaki Salad and finds her daily grind transformed. The humorous film sits under the Subway® brand’s ‘Keep Discovering’ platform, which was launched last year to promote its wide variety of taste combinations. |
Medio | Televisión |
Duración | |
Brand Marketing Director | Sacha Clark |
Chief integration officer | Sergio Lopez |
Productor ejecutivo | Sophie Chapman-Andrews |
Productor ejecutivo | Nicholas Mugridge |
Productor de la agencia | Claire Hopkins |
Responsable de la creación | Rob Doubal |
Responsable de la creación | Laurence Thomson |
Director creativo | Alexei Berwitz |
Director creativo | Rob Webster |
Miembro del equipo creativo | Matt Searle |
Miembro del equipo creativo | baba molviji |
Business Director | Jason McNamee |
Business Director | Katie Morris |
Director de cuentas | Francois D’Espagnac |
Planificador de cuentas | Nathaniel Hill |
Planificador de cuentas | Matt Saunders |
Productora | Blink Productions |
Realizador | Max Sherman |
Director de fotografía | Simon Richards |
Productor | Patrick Craig |
Co Executive Producer | Ben Sharpe |
Montador | Saam Hodivala |
Montaje | Work Editorial |
Música | TBC |
Sound Engineer | Adam Smyth |
Audio Village / Sound Studio Producer | Craft |
Media Agency | Mediacom Leeds |
Media Planner | Dan Sear |